About The Magic Circle Story

For many of us, some of our earliest memories include the joys of baking with our mothers and family in the kitchen: Learning how to measure, stirring the batter, and the ultimate reward of licking the spoon and the beaters! But the real joy was in spending time together with our family and friends - sharing family stories and recipes while baking treats that we later enjoyed together. It's heart - warming how the tempting aroma of cookies and cakes baking in the oven can bring you right back to those special moments.

As we all grew up and lives became busier, those shared times baking together happened just a little less often sometimes only for special occasions. For some of us (remembering very involved family recipes), planning to bake together seemed like a time consuming task.

That's how the Magic Circle was born. Eagle Brand® sweetened condensed milk recipes are quick and easy to make, often with ingredients we already have on hand. Some recipes take only a few minutes! This makes baking together easy to fit into busy lives. Simply gather some friends and family together to bake a few recipes, share some good times and lots of laughter. Think of it like a cookie exchange (where everyone bakes at home and later gets together to swap treats) except with the Magic Circle, everyone bakes together in one kitchen.

For inspiration, every year Eagle Brand® has a Magic Circle Contest, where bakers from around the country enter for a chance to test some of our new recipes with their own "Magic Circle" (and win some fabulous prizes). You can read some of their stories here and try some of their "Magic Circle Tested and Approved" recipes. Better yet, why not start your own Magic Circle!