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How-To Recipe Videos

The Magic Cookie Bar –Eagle Brand’s most famous and popular recipe – was invented in the 1960’s as the Hello Dolly.  A simple layered bar that takes 8 minutes to prepare, the Magic Bar relies on the magic of Eagle Brand to hold all the ingredients together and give it its moist and chewy texture.  Use the basic toppings – chocolate chips, nuts and coconut – check out the many variations of the Magic Bar in our online recipe collection - or invent one of your own!

[+] Recipe Instructions

Prep Time: 8 minutes plus baking time
Serving: 24 bars


2 cups (500 mL) graham wafer crumbs
3/4 cup (175 mL) butter, melted
1 can (300 mL) Eagle Brand® Regular or Low Fat sweetened condensed milk
1 1/3 cups (325 mL) chopped pecans
1 1/3 cups (325 mL) semi-sweet chocolate chips
1 1/3 cups (325 mL) flaked coconut


Combine graham crumbs with butter; press evenly onto parchment-lined 13 x 9" (3.5 L) baking pan.
Pour sweetened condensed milk evenly over crumb crust.
Sprinkle with pecans, chocolate chips and coconut; press down firmly.
Bake in preheated 350ºF (180ºC) oven* 25-30 minutes or until lightly browned. Cool thoroughly and cut into bars. (Store loosely covered at room temperature.)


To make the 7 Layer Magic Cookie Bar, add 1 cup of Butterscotch chips. *325ºF (160ºC) for glass dish.

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